Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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"Twitter is about leading people to water"

"Twitter is about leading people to water" | Public Relations & Social Marketing Insight | Scoop.it

Yesterday I quoted my old boss at the New Statesman. Today it’s Jon Snow, Channel 4 News presenter and Charlie Beckett who now runs Polis at the London School of Economics and was previously a programme editor at Channel 4 News.

 

Both had interesting things to say about the evolution of news in the networked age. Both were talking heads in the final part of Steve Richards’ Making News series on Radio 4....

Jeff Domansky's insight:

All about news and the convergence with social media.

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Boston explosions a reminder of how breaking news reporting is changing | Poynter.

Terrible events such as yesterday’s bombings at the Boston Marathon have always meant “all hands on deck” for news organizations, with staffers pulled off their regular beats to contribute. But the endpoint of the newsgathering and reporting is no longer a front-page package of stories explaining — the best one can — what happened, why it happened and what might be next. Now, there is no endpoint — events are reported in real time, with stories in constant motion, and the front page is a snapshot of an organization’s reporting at the moment when the presses needed to roll. Boston was a reminder of that, and a look at what’s changing in real-time journalism. Through Twitter and various live blogs, I found myself looking over my shoulder at the Boston Globe, the New York Times, Reuters and other news organizations, and was able to make some observations and draw some conclusions....

Jeff Domansky's insight:

Compelling reading from Poynter on the evolution of media...

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This is no 'golden age' of journalism. These are the news media end times | Bob Garfield

This is no 'golden age' of journalism. These are the news media end times | Bob Garfield | Public Relations & Social Marketing Insight | Scoop.it

Don't be fooled by evangelists of 'free': editorial ethics and real reporting have been blown up along with the business model. Over at Slate the other day, Matthew Yglesias argued that journalism consumers are enjoying a "golden age". Yeah, sort of – in exactly the way looters enjoy an improved standard of living. Problem is, it only stays improved until the store is emptied out.


The news industry has gone from being obscenely profitable to slightly profitable to – at least, in the case of newspapers – largely unprofitable. All of that fantastic content Yglesias was gushing about is paid for by venture capitalists making bad bets, established media companies digging into their savings accounts to pay the bills, displaced workers earning peanuts, amateurs, semi-pros, volunteers and monks.


I would say that the business model is unsustainable, but losing money is not a business model. It is a going-out-of-business model....

Jeff Domansky's insight:

A very pessimistic but realistic look at the state of newspapers.

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GuardianWitness: an interview with Joanna Geary | The Guardian

GuardianWitness: an interview with Joanna Geary | The Guardian | Public Relations & Social Marketing Insight | Scoop.it

Guardian digital development editor Joanna Geary answers some questions about GuardianWitness....

 

...First up: this was built in two months. The sponsorship pot from EE gave them a budget and time to get the job done, but not necessarily have everything they wanted at launch. She says it's a complete, working system that can be built upon. I suggest the phrase "minimum viable product" to Jo but she suggests that it's a full product - one that will be built on.

 

Do they have aspirations for more integration with social media? Yes, they do. And it's something they're looking at as the system develops. The key part of the development which is invisible to us right now is that the Guardian Witness system is deeply integrated with the Guardian's CMS. Once the content has passed through verification, it's available to the journalists, and they can insert it into a story or liveblog just by inserting an URL, which creates an embedded version of the contribution that links back to the contributor's profile.

 

"The really exciting thing is not what you see now, but what you see when Witness is included in a story," she says. It's a tool to facilitate genuine collaborative working between the journalist and external witnesses. Jo says they'll collaborate with people on the ground, or with expert knowledge, in any way they can - and already do, via phone and other traditional methods. This adds another tool for doing that....

Jeff Domansky's insight:

This is an exciting development for citizen journalism and is definitely one that other newspapers and the entire industry should be watching closely. CNN already has more than 1 million iReporters and this type of engagement between media and audiences is surely the way of the future.

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The Guardian’s new GuardianWitness app opens up reporting to the masses

The Guardian’s new GuardianWitness app opens up reporting to the masses | Public Relations & Social Marketing Insight | Scoop.it

...You can access the app via the Web, but there’s also native incarnations for Android and iOS. To contribute content to GuardianWitness, you need to create an account, either using your existing Guardian credentials, or through your Facebook and Twitter details. The Guardian actually posts ‘assignments’, inviting users to post content based on themes – for example, when Britain experiences unseasonably bad weather. Editors set a range of assignments each week, covering news, sport, culture and life and style....

Jeff Domansky's insight:

A new newspaper app that lets citizen reporters get assignments and file stories at The Guardian.

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Mainstream media meltdown! | Salon

Mainstream media meltdown! | Salon | Public Relations & Social Marketing Insight | Scoop.it
Newspapers will never be the same. But what happens to democracy if the Web business model can't fund journalism?

 

...The assumption is that there has to be a way to make profits doing digi­tal journalism if journalists and owners simply wise up and get with the program. Over the past few years, many American newspapers have been purchased on the cheap by hedge funds—nearly a third of the twenty-five largest dailies are now so owned—the subtext being that these business ge­niuses can generate profits where dummkopf journalism industry types have failed. As John Paton, the journalist-cum-CEO for a newspaper company purchased by the Alden Global Capital hedge fund in 2011, put it: “We have had 15 years to figure out the web and, as an industry, we newspaper people are no good at it.” Apparently, neither are the hedge fund managers. David Carr wrote in July 2012 that “hedge funds, which thought they had bought in at the bottom, are scrambling for exits that don’t exist.”...

Jeff Domansky's insight:

Highly recommended, compelling excerpt from  “Digital Disconnect: How Capitalism Is Turning the Internet Against Democracy”  by Robert W. McChesney. 

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