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...These are exciting times. New transmedia projects are cropping up left and right and the debate over ”what the definition of transmedia is?” seems to have taken a bit of a step back. All in all it feels like we’re slowly – or perhaps rapidly; these are things that can better be assessed in hindsight – moving towards a media and content world where there is no need to talk about transmedia, as every project is as transmedia as it needs to be to fulfil any potential that project might have.... 
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Scoop.it!
Since launching in private beta last year, Medium has been building up its platform, which aims to offer a simple but 'beautiful' reading and writing experienceIt was one year ago this week when the online publishing world was abuzz with the news that two of Twitter's founders had launched a new platform called Medium, in private beta.In the early days only a select group of people were allowed behind the scenes to contribute content to Medium. Some details on the platform were made public via an announcement post from Ev Williams, in which he described Medium as "a new place on the Internet where people share ideas and stories that are longer than 140 characters and not just for friends".In the past year the group of people invited to write has grown, and we are told it "should be a short wait from now" when the platform will be available for all to use. The main aim of Medium is to be "the best place to read and write about things that matter", and this emphasis on both the writing and reading experience has been reflected in its approach over the past 12 months....
Jeff Domansky's insight:
Medium grows larger in influence. Medium continues to impress with the quality of its design and, most important, the quality of its writing. It's a great resource for those hungry for quality ideas, well written. Wonder what will happen when it goes public and they try to monetize it? I hope they keep makes it work beautifully now.
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Jonah Berger wants to be the next Malcolm Gladwell. Welcome to the making of a guru 2013 edition.Jonah Berger has descended to the lowest common denominator: breasts. "It's more difficult than you think to find a fully clothed picture of Kim Kardashian," Berger teases a lecture hall full of Wharton MBA students.The reality star's Cinemascopic cleavage is hovering behind Berger, who at 32 could easily be mistaken for one of his students. Berger then makes the big reveal: Companies pay Kardashian some $10,000 for every tweet about a product. "Today we're going to ask," he says, striking a Dead Poets Society pose, a sneakered foot hanging off the table, "Is she worth it?" That is to say, is she an "influential"--a term thrust into the spotlight by Malcolm Gladwell's 2000 best seller, The Tipping Point. Then Berger pushes it one step further: Do influentials even exist?...
Jeff Domansky's insight:
Just an excellent read and a skillful profile of Jonah Berger in Fast Company.
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Five Steps to Multimedia Storytelling Is a valuable, free course offered through Poynter News University. TITLE:Five Steps to Multimedia StorytellingTYPE:Self-Directed Course T IME ESTIMATE:This course takes about one to two hours to complete. ABOUT SELF-DIRECTED COURSES In a self-directed course, you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material. Want to spread your wings beyond print reporting, but don’t know where to start? In this course, you’ll learn the basic steps of telling your story with multimedia. You’ll discover ways to map out your story before you head out to do your reporting. And you’ll learn when to use such tools as audio, video and graphics. WHAT WILL I LEARN? - Upon completing this course, you will be able to:Identify the elements in a multimedia story. - Understand which stories are more suitable for multimedia - Sketch a concept for a story - Identify tools needed to gather content in the field...
Jeff Domansky's insight:
Great resource, free course and just one of a number valuable journalism resources available at Poynter's News University. They are also invaluable to writers, bloggers, PR and marketing programs are responsible for producing content. Highly recommended. 9/10
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Ethical journalism is all about not being inconsiderate, insensitive and immoral.... A state of incredulity took over me as I viewed this disgraceful work, glorifying the man who made a tragic mark on the lives of so many Bostonians. While the citizens of Boston are definitely Boston Strong, the city still feels the aftermath of this event every day.... When the picture was released on the magazine's Facebook page, comments started pouring in attacking the decision to highlight a bombing suspect like he was a rock star. Among the remarks were comments on how long time subscribers were planning to unsubscribe, and a Do Something petition to have this cover replaced....
Jeff Domansky's insight:
Teen writer's impressive critique of Rolling Stone and media. Recommended reading!
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The New Yorker cover brilliantly captures the psyce of Sandy to the battered lower Manhattan.
The New Yorker revealed the cover of this week’s issue, which comments on Hurricane Sandy, the blackouts of lower Manhattan, and the upcoming election. Artist Adrian Tomine described how he ended up connecting the storm’s destruction with the election: “Where I was in Brooklyn, I don’t think I would have even known that there was a major storm happening,” he said. “So I spent the whole night glued to the Internet and watching everything unfolding, just being shocked that this kind of dramatic destruction was happening just miles outside my home. And I started thinking about how it would affect the election…and somehow these two significant events just came together into that one image for me.”...
[The New Yorker is two for two in its cover art ~ Jeff]
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Great overview of Transmedia storytelling and recommended reading.Tthe examples the author highlights are really useful for newcomers to Transmedia storytelling.