Public Relations & Social Marketing Insight

But Medium isn’t just taking a revolutionary approach to digital publishing — it’s changing the way companies operate too. As one of the fiercest and most faithful adopters of Holacracy – a radical new theory of corporate structure — Medium is experimenting with a completely management-free environment that’s laser focused on getting things done. Stirman couldn’t be more thrilled with the results: the freedom, the momentum, the productivity are all unparalleled, he says.

But companies don’t have to go all-in on Holacracy to reap the benefits. If his transition from Twitter to Medium taught him anything, there are always more tactics to try to make things work better. Below, he shares his lessons from taking the leap....

Bland mission statements are worse than boring; they confuse your strategy.

Let's start with a game. Below are three mission statements from three Fortune 500 companies. Try to match each company with its mission statement...

How did you do? The largely indistinguishable statements make the task almost impossible. Such statements may still be considered "best practice" in some quarters but in so many cases they do not achieve what they were intended to achieve. Ironically, many "directional documents" are not fit for purpose: they do not provide direction....

[This was a refreshing POV and must-read ~ Jeff]