Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Time to Purge Your Fan Base? - Digital Influence Mapping Project

Time to Purge Your Fan Base? - Digital Influence Mapping Project | Public Relations & Social Marketing Insight | Scoop.it
From johnbell.typepad.com - December 30, 2013 9:51 AM

Recently, Burger King Norway purged its Facebook fanbase. They reduced it from 38,000 fans to 8,000...on purpose. Their stated goal was to encourage fickle deal-hunters to exit their addressable fan base leaving those who really cared and preferred Burger King (over McDonalds).


For a quick service restaurant (QSR) or a fast moving consumer goods company (FMCG) this is a radical move. Brand loyalty isn’t what it used to be and many of us are happy enough to ask for Pepsi as Coke. Can a Burger King fan also be a McDonald’s fan? Chances are there is quite a bit of overlap. Still, the move to be more intentional about who is in your Facebook fanbase and your Twitter follower-base is right minded....

Jeff Domansky's insight:

John Bell takes a look at Burger King's unusual social media strategy. Recommended reading. 9 / 10

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Do Social Media Followers Really Matter?

Do Social Media Followers Really Matter? | Public Relations & Social Marketing Insight | Scoop.it
From blogs.sap.com - November 3, 2013 12:51 PM

Some people call the number of followers you have a “vanity metric,” but I think that’s too harsh a example of where social media followers reside. I prefer calling followers a “health metric.” They are an important part of your social analysis, but how many you have is somewhat irrelevant.


You can have strong relationships with your audience and even a high Klout score without having a ton of followers. To prove this point, here are the important factors that impact the number of followers you have....

Jeff Domansky's insight:

You can have strong relationships with your audience and even a high Klout score without having a ton of followers. Find out how.

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Ekwitycom's curator insight, November 3, 2013 11:04 PM

What do you think?  Answer before reading if you can
Ali Anani's curator insight, November 4, 2013 12:59 AM

Interesting ideas, I guess too many and too little numbers of followers is not impacting. It is in between, the degree of which depends on many factors such as disposable items available, time spent on social networks, field of interests, engagement of followers and other ffactors.
Janine Lloyd's curator insight, November 4, 2013 1:32 AM

The amount of fans or followers you have is not necessarily a good metric of your brand or company's health.We need to move beyond fans and followers to more relevant content and engagement in social media to really win. Content helps define your brand, carries your message, and even grows your following.

 

We need to be looking at insights to delve into the quality of engagement, quality of followers, shareability and talkability.

 
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