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Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems.
The report was based on data from a survey conducted in September 2014 from 500 adult Internet users in the United States.
Half of respondents say they do not want to receive any marketing communications at all from brands.
A quarter say they prefer to be contacted by email, the most popular communication channel by far.
Some 9% like text messages and 7% are fans of snail mail. Just 5% of respondents say social media is their preferred way of being contacted with marketing messages and offers....
My view on this is that the list mentioned here is not exhaustive. There needs to be a way to increase involvement of a consumer - so that he/she feels part of the process and having invested time and energy will feel obligation to try it atleast once. So a compelling campaign or online contests with interesting offers and gains for the consumer will help market better
Email is still the king when it comes to notifications.