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Scoop.it!
Content marketing is often the focus of an inbound marketing strategy, but there’s more to it than that. A good corporate website is a crucial foundation for this type of marketing. Good inbound marketing websites rely on a careful combination of these five must-have characteristics:... 
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Scoop.it!
For many companies, TV or radio has worked well for years, sometimes decades. And the idea that marketing through blogs and content can replace this trusted media is a hard sell. In my opinion, the biggest hurdle in the move to inbound marketing is the act of letting go. Letting go of the past. And letting go of preconceived notions. Once you or your client do this, you are ready to get to work and transition to inbound marketing. To help you along the way, here are 7 steps to make the switch....
Jeff Domansky's insight:
Shifting from traditional to inbound is beneficial, but the process can be difficult. Here's how to get started in a few simple steps.
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Sarah Greesonbach shares five key inbound marketing strategies.