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How to Write a Headline People Will Want to Click

How to Write a Headline People Will Want to Click | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - July 25, 2015 3:14 AM

Your headline will determine the success of your article.This is something that Vincent Musetto, a former editor of the New York Post who passed away in June, knew to be true -- even when newspapers were only products of paper and ink. He was a master at structuring sentences and organizing words into wacky, surprising, and memorable ways. 


Consider his most famous headline: Headless Body in Topless Bar


Or his personal favorite from his work: Granny Executed in Her Pink Pajamas


I wouldn't hesitate to click. According to a study from Upworthy -- a site with a polarizing headline formula -- traffic to an article can vary by 500% based on the headline. ...

Jeff Domansky's insight:

Learn how to cut through the clutter by writing better headlines.

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Need a Headline For Your Story or Blog? 19 Fab Formulas

From www.slideshare.net - September 1, 2014 11:58 PM
Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…
Jeff Domansky's insight:

Great headline writing tips via storyteller Karen Dietz.

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Ken Dickens's curator insight, August 27, 2014 1:56 PM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 2014 5:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.
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7 Headline Elements You Need for Content Marketing Success

7 Headline Elements You Need for Content Marketing Success | Public Relations & Social Marketing Insight | Scoop.it
From www.huffingtonpost.com - July 16, 2015 11:49 PM
Headlines are more important now than they've ever been. According to research by the Reuters Institute for the Study of Journalism, 51 percent of all U.S. online readers identified a compelling headline as the reason why they clicked on a given story.


The quality of the article's source was only responsible for motivating 37 percent of people to click. What that means for you, as a content marketer, is that the strength of your headline is responsible for whether or not the rest of your article gets read. You could have a landmark piece of research written in eloquent, captivating style, but without a strong headline to bring someone in, it won't matter.

These seven headline qualities will help you craft the great titles necessary to attract that initial traffic...

Jeff Domansky's insight:

Lots to learn about headline writing from Larry Alton.

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