Public Relations & Social Marketing Insight

More than 61% Shop In-Store

It is indeed good news for the traditional retailers against the 31% of people who turn to the internet. Until eCommerce finds a less expensive solution for same day delivery, traditional commerce continues to win on this point. In-store shopping has the ability to offer products to the customers immediately.

Not only this, the biggest benefit for brands operating brick-and-mortar stores is the way in which consumers spend their money while shopping. They need to understand that approximately 41% of shoppers spend more than they had planned to while shopping in stores. The product displays and the decorative store-fronts can strongly influence shoppers to make an impulse purchase....