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Eyeballs have been shifting aggressively to mobile in recent years but the bucks - at least for ecommerce - remained anchored to the desktop. That is now changing according to a new study by Criteo.
The advertising optimization platform analyzed individual transaction data covering over $130 billion of annual sales across more than 3,000 online retailers and travel advertisers recently and discovered that across its extensive network mobile now accounts for almost 30 per cent of ecommerce transactions.
And the company predicts that it will reach 50 per cent in the US in the near term.Criteo also outlines what it sees as five new mobile shopping trends....
Consumers have moved past mobile research to mobile purchase and the trend is accelerating.