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TVs sold on Amazon.com were 15% less on the Friday after Thanksgiving than they were on Prime Day 2015, Market Track finds.
Amazon.com Inc.’s second annual Prime Day promotion takes place July 12, but if last year is any indication, shoppers might be better off waiting until later in the year for the best deals.
A report from retailer pricing, advertising and promotions tracking firm Market Track finds that on Black Friday 2015, televisions were 15% cheaper compared to Prime Day. Video games, meanwhile, were 12% cheaper on the day after Thanksgiving than Prime Day, which last year was on Wednesday, July 15. Amazon Prime is Amazon’s annual subscription where shoppers pay $99 and receive perks such as free expedited shipping.
Market Track examined the prices of nearly 400 items on both Prime Day and Black Friday 2015 across five categories: TVs, video games, laptops, small appliances and tablets. Of the five categories studied, small appliances had the least difference in pricing, with those items 3% cheaper on Black Friday than on Prime Day.
Overall, all categories studied were cheaper on Black Friday than they were on Prime Day....
Bargains or busts on Amazon Prime Day deals? Research says not so fast consumers.