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When it comes down to it, design is all about making choices. Each color, shape, line, font, text, and graphic you use will ultimately influence the message you're trying to get across.
I’ve often been in conversations with people who know they should get better at design, but they don’t feel they have a “natural sense” for creativity. However, I argue that learning to design well has as much to do with psychology and user behavior as it does creativity.
But learning the "psychology of design" doesn’t mean picking up a playbook that'll tell you the right and wrong way to design something. That's just not the way it works.
What brushing up on psychological principles (as they relate to design) will do is help you understand what goes into the creation of intuitive, intentional design experiences.
Want to learn more? We'll dive into a handful of psychological principles below to help you get the wheels turning....
Knowing the psychology of design can help you get better results from your marketing campaigns.