'customerexperience', 'engagement' in Public Relations & Social Marketing Insight

Marketing Is Dead -- Story Is Now | Public Relations & Social Marketing Insight | Scoop.it

From blogs.hbr.org - October 2, 2012 8:29 PM

In our social media-infused world, traditional marketing logic just doesn't work.

I had earmarked this article to share with you awhile ago and just found it again when cleaning up my emails. Better late than never!

Here's what I love about this post -- it makes no bones about the fact that marketing is changing. And if you haven't gotten with the program, get on board quick!

Now, I don't agree that ALL traditional marketing techniques are dead. But the author Bill Lee sure does make a great case explaining how things are changing. And his statistics are riveting.

And I also like that he shares with us what we need to do to stay with the curve:

Getting into community marketing Identify and promote customers that bring value (and not just based on how much they buy) Help your customers build social capital Involve your customers in creating solutions together

What's story got to do with it? Stories are the way the points above happen. It's all about the stories you share, listen to, promote, ask for, engage with, and retell. And hint hint -- these are your customer stories mostly!

Go read the article for all of Lee's insights. This will post will definitely get you thinking differently.

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

Storytelling by Design | Karen Dietz | Public Relations & Social Marketing Insight | Scoop.it

From www.hotelinteractive.com - October 1, 2012 5:11 PM

If you want a seamless guest experience your hotel needs to have a story Heres an example how to turn story ...

This is a quick yet very insightful article linking the interior design of a hotel, storytelling, and women's liberation.

"Whaaaaattttt??!!" you say. Yep. It's a perfect example of how a hotel got creative and leveraged storytelling in order to market themselves more effectively, and increase sales.

The post about a New York City hotel that originally opened as the Hotel Martha Washington. It was the first hotel in the country specially designed for women only. Based on the the building's history, the new owners of the hotel created a persona that typified women who stayed at the hotel.

From there they created interior designs that connected together its history, the contributions of 12 women to our world, their identified persona, and their marketing efforts. Brilliant!

I love how this company translated storytelling into the physical world through its interior designs. More companies need to be doing this for enhancing both employee and customer experiences/engagement.

For all the details, go read this article. Like a chocolate truffle, it's small but rich with a lasting impression!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

[Very creative storytelling for business ROI ~ Jeff]

Marketing Is Dead -- Story Is Now

Storytelling by Design | Karen Dietz