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In the world of content, it’s hard to know what’s too much and what’s not enough without testing it out. Marketers are famous for wanting to test before implementing but it’s always good to have a few benchmarks in place before you run with a program.
When chatting with folks about their content marketing programs, I often get asked “how often is too often?” and to be honest, it depends on your program and your content. Below are a few guidelines that will help you make an informed decision on how often to post content for your business....
How much is enough? Key question in content marketing.