Public Relations & Social Marketing Insight

In the past, I’ve discussed a variety of ways for businesses to improve their reach through social media. From step-by-step marketing guides to advertising-based posts, I have done it all.

This time around, I want to discuss 13 tools that can make or break your social media marketing strategy. With the right tools on your side, the sky’s the limit. Without these, however, you will be facing an uphill battle.

Here are 13 tools you need to learn before going “all in” with your social media strategy...

Beyond the big six networks—Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest—there are dozens more that are quickly rising in usage or are super valuable for particular audiences and niches. It’s a ton to keep track of. It can be a mystery to know where to spend your time.

I pulled up some numbers on these fringe networks to maybe help you decide where it’s best to spend your time. Here are the explanations, demographics, numbers, and details on 11 fringe social networks....

Check out 11 social media management software apps which can help you save some time on social media.

Are you interested in changing the social media management software app that you use?

There are literally hundreds of social media management tools available in the marketplace and it’s difficult to choose which one would be the most suitable. So we have picked out 11 of the very best for you to consider...

Discover the tools social media pros are using today and get more out of your social media marketing.

Are you looking for social media tools to get more out of your marketing?Are you wondering what tools marketing pros are using successfully?

We asked fourteen well-known marketers to share the latest social media tools they’ve been using. Discover how you can use these tools to help you to get more out of your social media marketing....

Banana Republic and Susan’s Neighborhood Shirt Shop could be using the same social networks—Twitter, Facebook, Google+, etc.—but their marketing plans and their marketing tools are likely quite different. Enterprise solutions are great for the big guys, but the rest of us are in the market for something more our size.

Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. I think we’d all want tools like that, right?

Well, I went searching for just this kind of simple, easy, cost-effective tool, and I came up with 61 that made the cut. I tried out more than 100 in total, and I’m sure I missed a few along the way (please tell me in the comments or on Twitter which ones deserve a look)....