Public Relations & Social Marketing Insight

The number of shares an article receives has become ubiquitous in online content; widgets that show shares, tweets, pins, and +1s appear front and center on nearly every post you read (or, in this case, just to the left of this paragraph).

Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success, and our recent research collaboration with BuzzSumo is here to give you some answers....