Can content really accelerate sales pipeline? Yes! With the optimal end-to-end content marketing strategy it can. Here's some ideas on how this works.
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Selling has changed. For the above reason but also because the internet made it possible for prospects to know a lot before making their buying decision. This is especially true in B2B markets where up to 90% of the decision might be made before a sales person is contacted.
What content have you published to answer your prospects questions along the way?