Public Relations & Social Marketing Insight

The old novelty marketing ideas don’t work any more. With over 825 million Facebook posts a day, 7,500 Tweets a second, and at least 86 different social networks with over 1,000,000 users, your audience is constantly bombarded with blogs, jokes, memes, news, reviews, pictures, and other things on social media that aren’t related to your brand. At the beginning of 2014 there were over 180 million websites on the Internet (one website for every 40 people on the planet), most will have social pages churning out posts that compete with you for clicks and attention.

People have such social fatigue that by the time your post arrives in someone’s feed you could be the 200th thing they’ve seen that minute and they’ll move on to the 201st less than a second later.Your socially fatigued customers live in an age where ‘good’ isn’t good enough, and ‘excellent’ is barely remembered.

To truly stand out you need to create a real impact and connect with your audience on a deeper level than just pretty pictures and humour. Here’s eight key components that successful marketers use to turn socially comatose casual browsers into chipper consumers....