Public Relations & Social Marketing Insight

"Relevance is a search engine’s holy grail. People want results that are closely connected to their queries.”

This quote is from Marc Ostrofsky, an American entrepreneur, venture capitalist and New York Times Best Selling Author. When it comes to online marketing, whether it be SEO, social media or paid advertising, being relevant is absolutely essential.

Online marketers want their Facebook posts to get hundreds if not thousands of comments, their tweets to get retweeted for the world to see and their search engine queries to catapult towards the top of Google.

Nobody wants to be standing in the corner at a New Year’s Eve party without having someone to kiss at midnight. The same can be said for digital marketers. They crave attention and in this competitive industry, having your content and website remaining relevant is a must if you want to succeed.

If you follow the 6 crucial steps to stay relevant in the digital marketing landscape in 2015, online marketers will be seeking your expertise on how you gained so much ground on the competition....

As someone who spends most of his time talking to brands and agencies about content, I see far too many of them keeping content in a silo, rather than using it as part of a holistic marketing plan. Here are a few best practices for using content to supercharge your marketing spend....