One of the most viral and popular means of connecting with consumers in an interpersonal manner and encouraging a healthy conversion rate during the present day is via social media.
Shoppers these days are more technologically savvy than ever before, and most are using one or more social channels on a daily basis. The most current social shopping statistics shine a bright light on the real impact.
Social Referrals Generate Strong Sales
According to online think tank Statistica, in 2013 alone, there were over 157 million online shoppers that were referred by social media networks. Websites like Twitter actually boast a higher conversion rate than standard internet users, according to Media Bistro, with 75% of Twitter users making at least one or more purchases per month, as contrasted to just 67% of internet users overall.
Furthermore, a report by Sprout Social finds that about 74% of all consumers rely upon social networks to make a purchasing decision. This can range from reading a review or learning about a purchase that was made by friends; or from seeing a product favorite, liked, tweeted, pinned and shared....
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Content marketing can mean the difference between relevance and irrelevant in your chosen market. Check out this great infographics showing the reasons why you should adopt content marketing to help your bottom line.
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