Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How brand journalism builds brand equity in 'boring' industries

How brand journalism builds brand equity in 'boring' industries | Public Relations & Social Marketing Insight | Scoop.it
Have you been thinking about turning your organization's communications into your version of a metropolitan newspaper newsroom? Here are some examples you should look at.
Jeff Domansky's insight:

What's the difference between brand journalism and content marketing? Find out.

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The Best Branded Content Partnerships of 2015

The Best Branded Content Partnerships of 2015 | Public Relations & Social Marketing Insight | Scoop.it
To say native content has grown since last year would be an understatement. In 2014, Pressboard combed through 1,500 pieces of content for our "best of" list -- this year it was closer to 7,000. To give you an idea of how far the space has come, we had to buy VR headsets just to review a couple of the entries.


2015 was the year that native content moved from experimental to fundamental and nearly every major publisher and brand discovered the power of stories, instead of ads. Here are some of the best from the last 12 months...

Jeff Domansky's insight:

10 interesting and successful publisher – brand partnerships that worked. Lots of insight for marketers.

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