Public Relations & Social Marketing Insight

Brands keep pumping out content, hoping that the sheer volume will help to make up for lower quality standards. We all know that it’s not a long-term strategy but, because it’s working right now, many brands are happy to keep feeding the content monster.

Many businesses fail to realize that having copious amounts of content isn’t going to rank them high on search engines, it’s the high-quality and context of your content that will. Some businesses are learning that its context, not content, that’s king....