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Scoop.it!
...But there is one problem. Just like any marketing channel, as more and more marketers starts using it, content marketing will become even more challenging to gain desired results. For example digital banner ads, which made an appearance in 1994, enjoyed 78% CTR(click-through-rate) and the industry average today hovers around 0.05%. Andrew Chen calls it the ‘Law of Shitty Clickthroughs’ As a marketer, this creates a challenging opportunity to create content that is engaging and innovative. A picture speaks thousand words. That explains why visual content like infographics, gifs and memes are the buzzwords in today’s world of content marketing.
Jeff Domansky's insight:
Great list of visual marketing tools. Many of these tools are you and well worth checking out. Recommended reading for marketers and content pros. 9/10
Scoop.it!
...So even if you don’t “do” Pinterest or Instagram, your content needs to have some kind of visual element if it’s going to rack up likes and shares. This is, of course, great news if you’re naturally creative with visuals… But if you’re like me, it means you’re likely to be stuck with stock photography. As Seinfeld would say, “not that there’s anything wrong with that,” but when you pull up “happy-woman-at-computer.jpg” for the umpteetnth time, you start looking around for something with a little more pizazz. Enter the meme. If you’ve never heard of memes (pronounced meemz), I guarantee you’ve seen at least one. They’re those funny images you see all over Facebook, Twitter and elsewhere on the inter-tubes with different messaging embedded. One of my favorites is the Boromir ”One Does Not Simply …” image from Lord of the Rings that I’ve included above. Look familiar? The good news is that you don’t need Photoshop to create and share your very own memes—just an Internet connection. There are several (free) meme creation websites out there; I’m partial to memegenerator.net, which is super-easy to use...
Jeff Domansky's insight:
Good tip for better visual marketing and the suggestion of the meme generator tools is a good one. You too can create your own memes but do it judiciously or you'll just look silly and certainly not get results.
Darrin Donahoo's curator insight,
November 2, 2013 2:58 PM
Here is a perfect example on how people are trying to get away from tradition advertising and using memes |
Scoop.it!
Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day.
Jeff Domansky's insight:
Get the picture? If not, here's how to make visuals work better for you in your social marketing.
Interconectados's curator insight,
December 12, 2014 5:28 AM
El contenido visual es una herramienta muy poderosa para atraer visitantes hasta nuestra marca. Permite expresar ideas de forma rápida y efectiva además de favorecer la interacción.
A través de este post se muestran 10 formas para adaptar el contenido visual en los diferentes medios y redes sociales. 
Gary Campbell's curator insight,
December 13, 2014 9:27 AM
This is one of the best articles I have on an overall approach to using visual content with social media.
Scoop.it!
You already know social media works.The question is, how to make it work best for your business. The key is finding best practices that complement your marketing strategy. A recent social media trends guide by Vocus reveals top ways to use visual marketing across your social media channels. Ready to use the power of graphics to grab the attention of your audience? Below you will find top ways to incorporate visual media into nine of today’s hottest social networks, including real business examples and a handy Infographic!...
Jeff Domansky's insight:
Rebekah Radice shows how to drive engagement on Facebook, Twitter, Google+ and Pinterest using visuals.
LocalMark's curator insight,
August 14, 2014 9:05 AM
FINALLY! Thank you for making this. So helpful. |
Get the picture? Visuals can make your marketing come alive.