Why do you read the updates you read?
Why do you browse the products you browse?
There are hidden motivations behind a lot of the actions we take online, especially so with social media. The influence of friends and family has a big impact on what we click, view, share, and like.
Researchers have discovered some specifics behind why friends impact us the way they do. These insights cover the way we interact and reciprocate, the time we spend online, and the buying decisions we make. It’sfascinating to learn, and helpful for marketers to know, too....
Interesting research with "what that means to marketers"
One takeaway for me was "Friendship trumps research". Very interesting concept and why social media is critical to business.