Public Relations & Social Marketing Insight

When it comes to social media, it’s a pretty well-known fact that images automatically do well. Users are attracted to visuals much more than they are plain text. However, sharing an image that isn’t the right size can be terrible for you or your brand.

SurePayroll has created an infographic (featured below), giving you the inside scoop on making sure your image is perfect, no matter where you choose to share it.

From Twitter and Facebook, to Pinterest and Tumblr, this infographic has guidelines for getting your image sizing right on the seven most popular social media sites. The next time you have an image you’d like to share, double check the size before posting to ensure that your picture isn’t too big – or too small – to make an impact....

If you’re looking for examples of niche, it’s difficult to imagine a slimmer area of focus than one page websites. It sounds obvious, but you’re building a site for an audience — so why wouldn’t you consider their experience and ways to communicate with them?

Hope explained that he personally contacted the teams behind the first 500 sites he found to let them know they’d been featured and ask if they thought their work had been presented in the best way possible.

They then visited his site and shared the fact that they’d been featured with their followers on social media, forming the foundation of One Page Love’s own following. When they asked if he could make an award banner for their own sites so they could show thatthey’d been featured, he did it — now they’re passively sending him traffic.

Hope suggested that you focus on your users’ experience – don’t make them jump through hoops to find the content, enter a gallery, or navigate around. Don’t have unnecessary clutter, ugly ads or, as he puts it a “social Christmas tree of sharing buttons” if they don’t add any value. Make it easy for visitors to follow you and subscribe to your site, and try out new features often to see what works best for them...