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Americans own an average of four digital devices (including high-definition TVs) and spend 60 hours a week consuming media across them collectively.
“The number of digital devices and platforms available to today’s consumers has exploded in recent years. As a result, today’s consumer is more connected than ever, with more access to and deeper engagement with content and brands,” stated a Nielsen blog post today on its Digital Consumer report....
More screens, more time online and more marketing opportunities ahead from this most recent Nielsen digital consumer report.