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Curated by Jeff Domansky
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The 9 Essential Elements of any Content Marketing Strategy

The 9 Essential Elements of any Content Marketing Strategy | Public Relations & Social Marketing Insight | Scoop.it
From blog.thesocialms.com - December 7, 2014 9:39 PM

According to a study by Content Marketing Institute and MarketingProfs only 38% of B2B companies think their content marketing is effective. The same study also states that only 35% of the companies have a documented content marketing strategy.

My guess is that some of these companies do not even know whether they are effective or not. They cannot say what “effective” really is in regard to content marketing without goals, metrics etc. It would certainly help with effectiveness of content marketing to have a strategy at hand.

Here are 9 essential elements any content marketing strategy should include....

Jeff Domansky's insight:

Susanna Gebauer shares valuable tips for effective content marketing strategies.

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Desiree Mitcham's curator insight, December 8, 2014 11:55 PM

I thought a higher percentage of companies would think their content marketing is actually effective. I found it interesting that making companies don't set up goals or objectives and ways to measure their marketing.
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12 Facts About the Human Brain That Will Make Your Marketing More Successful

12 Facts About the Human Brain That Will Make Your Marketing More Successful | Public Relations & Social Marketing Insight | Scoop.it
From www.entrepreneur.com - November 4, 2014 2:47 AM

Humans will remember something longer if it made them feel rather than think. They gravitate towards provocative images -- think food, sex and danger. They’re drawn toward images of faces. The color yellow puts them on edge.


Understanding how the human brain works is fascinating, but it’s also good business.


Marketing campaigns rooted in neurology are more likely to get and hold attention. And in the attention economy we are living in, where consumers have access to more emails and tweets than they could ever manage to read and digest fully, being able to get and hold attention is what separates the wheat from the chaff. That’s what gets consumers to spend.  


If you are looking to get more of your marketing efforts seen, then have a look at this infographic, embedded below, generated by Nashville, Tenn.-based Emma, an email-marketing software provider. The infographic highlights 12 biological trigger mechanisms that make the human brain light up....

Jeff Domansky's insight:

Don't make them think, make them feel! That's why understanding how the brain works can make your marketing much more effective.

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Melanie Leszcynski's curator insight, November 4, 2014 10:51 AM

Very very interesting. Extremely helpful in trying to understand our  consumers as well as ourselves. 
Marshall Gass's comment, November 4, 2014 3:26 PM
The article so relates to how Poets perceive images and are able to project these images into words that leave lasting impressions. Great write.
AffiliateMarketHelp's curator insight, November 4, 2014 10:51 PM

A serious marketer, or blogger/author/etc., must take into account what will generate the best desired results.  By not taking into account the thought process of your audience, you are making a potentially fatal error.
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