Public Relations & Social Marketing Insight

I've scoured the web for the strategies that have performed best in numerous tests and case studies.

In this article, I’ll show you 14 data-driven techniques to optimize the conversion rates of your landing pages (and how you can implement them).

First, take a look at this infographic on the landing page design best practices to get an idea of what I'm talking about....

Pablo Picasso once said: “Good artists copy; great artists steal.”

There are plenty of lead generation tips on the web to help you create the perfect lead generation landing page. There's even lead generation landing page templates to help you speed up the process. But, how do you know which elements are appropriate for your page and conversion goal?

Today we’re going to help you heed Picasso's advice by critiquing 30 lead generation landing pages from which you can steal great ideas, and eliminate bad ones. But, before we jump in, let's define the term...

In this article, we’re going to take a look at how you can use a landing page to generate customers.

We’ll take a look at what makes a landing page work effectively.  But, we’ll also discuss what constitutes a high converting sales funnel.

By the end of this post, you’ll be able to take what you’ve learned and use it to improve the revenues of your own business.

Each week a new member of DigitalMarketer Engage (our 8,000+ Lab member mastermind group) asks a very important question surrounding their landing pages:

Is this page compliant on [enter your preferred ad network]?! 

The first bit of advice I give is to stop tailoring different landing pages to different ad networks based on compliance. Pick the strictest one and develop all your pages with that as the baseline.

Not only will this save you time and help you better organize your landing pages, it protects you when less strict networks, e.g., Facebook, decide to change their terms!

Google is hands down the stricter of the ad networks, so I created this 9-point checklist outlining everything your landing page needs to stay in their good graces — along with this nifty download for you to swipe....

Many marketers seem to have a difficult time writing copy that keys their prospects into exactly what they need to do. More often than not, that leaves them with landing page copy that keeps prospects guessing.

And guessing leads to confusion… which leads to frustration… which usually leads to a bounce.

Not sure if your landing page is riddled with less than straightforward copy? Worried that ambiguity is hurting your conversions? Here are a few common copywriting mistakes to avoid....