Public Relations & Social Marketing Insight

Employ someone and you have to consider salary, workspace, and equipment; not to mention benefits like medical care and paid vacation time.

Conversely, freelancers are only paid for the work they do.

This is generally (though not always) more cost-effective than taking on someone in-house, and allows you to increase or decrease their workload as needed.

This makes outsourcing extremely flexible, which is a huge win for small businesses.

But don’t get too excited just yet… there’s a hard part: actually finding great freelancers and managing them effectively.

Thankfully there’s plenty of tools designed to help you do just that (and many more being released all the time).

Let’s take a look at some of the more recent additions to the market that can help you to outsource and manage your content creation in 2016...

Compelling content will attract the right people to you, allowing you to build an audience of current and potential customers. More than that, posting great content on social is the the first step to higher engagement rates and a larger audience.

The question is, how do you find amazing content to share? Well your own awesome stuff is a great start, but if you live by the 80/20 rule, you might need to look at other sources as well. And for this, you’ll need a system that is time saving and easy to include to your daily routine.

Let’s take a look at some of the top tools that guarantee to save you time in curating the right content for social....

Value your time online?

Of course you do!

And getting your time back is more important than ever.

If you’re on social media (and you are because you’re reading this) -- you know that keeping up can be exhausting.

The good news? Having the right tools can make your life easier.

Fortunately, there are dozens of cool tools, and most are aimed at earning time back in your day.

Here’s 21 of my favorite social media tools that every marketer needs in alphabetical order....

Wisdom of the Crowd – I’ve published lists of content marketing tools here in the past but these sorts of resources warrant regular updates. In addition to the near-daily pitches I receive and my own research, I reached out to my network on Facebook for new content marketing tool suggestions.

The result? An A to Z list (and then some, 45 tools in all) of new and many not so new but highly useful content marketing tools to help you solve content planning, creation, promotion and measurement challenges.  This is by no means a comprehensive list but it is a collection of the content marketing software companies that are top of mind amongst my own social network....