Your new post is loading...
51% of B2B marketers say they plan to increase their investment in content marketing over the next year. (Content Marketing Institute)
your buyers are drowning in content. 83% of buyers feel overwhelmed by the amount of content available to them (2016 Content Preferences Survey: Demand GEN Report)
They don't trust what you're cranking out. Only 9% of B2B buyers say they trust vendor content like white papers. (CMO Council)
Buyers are not happy with vendors. Their contenT [tends to be] over-technical, product-centric and self-serving. (CMO Council)...
Here's a fresh look at content marketing and how to make it better with user-generated content.