Public Relations & Social Marketing Insight

This is definitely not a chicken and egg question!

 

A debate in content marketing circles is whether or not you should simply focus on creating original content and forget content curation. Let’s be clear as my fellow content curator, Jan Gordon, says: There is no curation without original content.

 

I might qualify this a bit by saying, there is no curation with awesomely addictive social content! And that means creating content – blog posts, tweets, Facebook updates, YouTube Videos – that is valuable and high quality....