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It’s the marketing equivalent of dating. And it’s scary.
But the harsh truth is: While some content marketing is good, not a lot of it is great.
Thankfully, with this article, you’re going to learn what it is that makes great content marketing — and how you can use it yourself. The following are eight examples of content marketing done right....
What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of eight successful campaigns so that you can implement them in your own.