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Online shopping has become a multibillion-dollar revenue stream--not to mention it has completely turned the path to purchase on its head.
What retailer doesn't want a piece of that growing pie? This is where multichannel marketing comes into play. Any successful online marketing strategy, however, begins with understanding--and then catering to--consumers' various shopping patterns and preferences.
To start you on your way, here is a glimpse into the online purchase habits of the modern-day shopper.....
Valuable insight into online shoppers and the importance of multi channel marketing.