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Would you believe it that 85% of shoppers say that color is the primary reason for buying a product? Not only that, but color increases brand recognition by 80%. These are huge numbers, especially considering many online businesses simply choose colors at random, starting at the logo and going to call to action buttons.
Similar to selecting your own selling platform, randomness is not exactly the best solution.
It’s important to realize how crucial color is to your ecommerce store, because a small change in one of your color choices could yield you large conversion increases. Plenty of myths are out there about the types of colors you should select, but the reality is that the only way to truly understand which colors work for your business is through testing....
Colors convert. Here's how!