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Color Psychology in Marketing | HubSpot

Color Psychology in Marketing | HubSpot | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - November 3, 2017 10:54 AM

There's a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a button color test here at HubSpot, for example, we found that a red CTA button outperformed a green CTA button by 21%.

 

In other words, we increased conversion rate without changing anything about the page except for the color of the CTA. That's the power of color psychology in marketing.

 

Let's explore the ways color psychology plays a role in marketing, with a quick vocabulary lesson and a visual guide...

Jeff Domansky's insight:

Color psychology and its role in buyer decision-making are fascinating elements of marketing. But how can such nuance be quantified? Well, look no further as HubSpot answers.

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Jules-André Mamosa's curator insight, November 4, 2017 9:46 AM
Choisir une couleur pour sa stratégie marketing n'est pas anodin. Il y a un réel enjeu derrière afin de toucher idéalement sa cible. Différents tests doivent être menées pour cela. Chaque cible réagit différement. 
Elodie Navette's curator insight, November 5, 2017 2:29 PM
Choisir les couleurs dans sa stratégie marketing représente un réel enjeu pour toucher sa cible. 
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How to Use the Psychology of Color to Increase Website Conversions

How to Use the Psychology of Color to Increase Website Conversions | Public Relations & Social Marketing Insight | Scoop.it
From blog.kissmetrics.com - July 27, 2016 8:55 AM

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.


Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions. Big time.


So, the bottom line is: use the right colors, and you win....

Jeff Domansky's insight:

Color counts and Neil Patel shows why and how to make it get results. Valuable advice for designers and marketers. Recommended reading! 10/10

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