Public Relations & Social Marketing Insight

“Will anyone with information please come forward”. It’s a refrain we always hear police echo in crime-dramas. People are too afraid to come forward though for lack of trust in the official authorities or fear of gangs. That’s especially in poverty-stricken, gang-ridden areas. You can easily imagine the classic scene: New York cops at a ghetto crime scene with apartment residents hiding behind their curtains. Then again, we are constantly documenting massive amounts of potential evidence each time we post a photo via Instagram, a video via Vine or even a report by sending out an ‘eyewitness tweet.’ How do we filter the valuable truth from the inevitable noise of social media?