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Google has put a firm emphasis on quality content to measure SEO rankings. What this means is that you have to add content that is informative and engages readers. But what type of content is Google actually looking for?
This article outlines key factors to help you deliver the type of quality content that Google is asking for.The content you add to your website is crucial to your search engine ranking. In order to perform well the content must offer something to the reader. That can mean that the content is either entertaining or informative and offers the reader something of value. Google is searching for websites that provide internet users with a superior user-experience – and part of that includes what your content gives to the reader....
Writing for Google means writing things that are meaningful, and informative to the reader.