Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks

The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - January 12, 2016 11:09 PM

What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter ... how big should those be?


If you're looking for a detailed guide to social media photo sizes -- including recommended dimensions, minimum and maximum dimensions, image scale, and more -- then this is it. 

The infographic below from Jamie Spencer of MakeAWebsiteHub.com is a great reference to bookmark or keep close-at-hand the next time you're creating an image for your social media profile. 

Jeff Domansky's insight:

Here's a very useful guide to social media visual sciences and structure. Recommended reading. 9.5/10

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Complete Guide for Finding, Sharing Better Content on Social Media | Buffer

Complete Guide for Finding, Sharing Better Content on Social Media | Buffer | Public Relations & Social Marketing Insight | Scoop.it
From blog.bufferapp.com - May 14, 2015 11:36 AM
Our biggest aim at Buffer is to help you share content on social media in better ways. I wanted to look at ways we can help you with this entire process, from finding the content to sharing it, to analyzing your social media posts. So I’ve uncovered some cool ways to do these things that you might not already know....
Jeff Domansky's insight:
Some of Buffer's favorite little-known tips, apps, sites and ideas for finding, sharing and analyzing awesome content on social media. Good resource. 9/10
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Marco Favero's curator insight, May 16, 2015 5:29 AM

aggiungi la tua intuizione ...
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How to Choose Social Media Images

How to Choose Social Media Images | Public Relations & Social Marketing Insight | Scoop.it
From blog.hootsuite.com - January 28, 2015 9:26 AM

Are you one of Instagram’s over 300 million users? Are you behind any of the 30 billion images that have been pinned on Pinterest? Have you watched some of the over 1 billion Facebook videos viewed on the social network every day?


I’ve yet to come across someone arguing that images don’t work on social media. We all love visuals, and the statistical evidence is there to back it up. Pinterest is second only to Facebook in driving referral traffic to websites. Tweets with photos get 35 percent more retweets on average. The list goes on and on.


Visuals are your key to success on social media. But not everyone who attaches an image to every Google+ post or Tweet is seeing their following grow or their engagement increase. This is because not all images are treated equal on social media. There are a number of factors which influence how well your image will perform, and how it will contribute to the success of your post.


So how do you choose social media images? We’ve offered some guidelines below...

Jeff Domansky's insight:

How to pick your pics? Helpful guidelines for choosing the most effective and engaging social media images.

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10 Ways to Mix Up Your Visual Content on Social Media

10 Ways to Mix Up Your Visual Content on Social Media | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - December 10, 2014 11:51 PM

Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day.

So which kinds of visual content works best on social media? The best answer: a variety. Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand's identity on social.

In this article, I’ll show you how to create a series of visual social media posts quickly and effectively. I'll also offer a few ideas to help you get started creating inspiring and effective visual posts....

Jeff Domansky's insight:

Get the picture? If not, here's how to make visuals work better for you in your social marketing.

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Interconectados's curator insight, December 12, 2014 5:28 AM

El contenido visual es una herramienta muy poderosa para atraer visitantes hasta nuestra marca. Permite expresar ideas de forma rápida y efectiva además de favorecer la interacción.

 

A través de este post se muestran 10 formas para adaptar el contenido visual en los diferentes medios y redes sociales.
Carolyn Williams's curator insight, December 12, 2014 6:48 AM

Woohoo! mix it up!
Gary Campbell's curator insight, December 13, 2014 9:27 AM

This is one of the best articles I have on an overall approach to using visual content with social media.
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8 Data-Driven Tips for Using Images in Blog Posts

8 Data-Driven Tips for Using Images in Blog Posts | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - November 1, 2014 1:54 AM

According to Jeff Bullas, articles with images get 94% more total views than articles without images. Ninety-four percent! If I were to tell you that you could expand your reach by 94% by doing something fairly simple, I'm guessing you wouldn't think twice.


Of course, "simple" is relative. I don't mean you should take five minutes to scope  out some stock photos   and then insert them randomly into your posts. To get more eyeballs on your blog, you'll have to be more strategic than that -- and this blog post will help you get started with that strategy.


Follow the eight tips below  to learn data-driven tips that will help you squeeze the most value out of images in your blog posts....

Jeff Domansky's insight:

Get the picture? Visuals make your blogging more effective.

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How to Make Custom Images for Your Blog Posts Without Hiring a Designer

How to Make Custom Images for Your Blog Posts Without Hiring a Designer | Public Relations & Social Marketing Insight | Scoop.it
From www.quicksprout.com - June 8, 2015 1:26 PM

The posts on this blog are typically 2,000 words long. Would you honestly read them if they were nothing but text? Sure, some of you would (and that’s amazing, thank you), but I could never blame anyone for not wanting to read a giant block of text.

This is why articles that include images get 94% more total views than articles that don’t.

Remember though, that stat is just an average. If you use images well, your traffic could increase even more.

It’s a win-win: you get more pageviews, and your readers get to enjoy reading more digestible content.

While social media isn’t the same as your blog posts, it illustrates the power of great images.

Posts on Facebook that include an image get 53% more likes than posts without an image. Additionally, they also make up 93% of the most engaging posts....

Jeff Domansky's insight:

Neil Patel offers more of his invaluable tips. Read on to see how to get the biggest bang by adding visuals to your social media. Recommended reading. 9/10

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How to Optimize Social Media Images |

How to Optimize Social Media Images | | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - April 2, 2015 11:20 PM
Do you create your own images for social media?

Are you happy with their performance?

With a few simple tweaks, you can optimize images for greater visibility on social media and in search engine results.

In this article you’ll find three tips to optimize your social media images for better online performance.
Jeff Domansky's insight:

Dustin Stout shares practical tips for using social media images to get best results. Recommended reading for bloggers and social marketers. 9/10

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Social Media News Board's curator insight, April 6, 2015 7:03 AM

Create the content related images so user can understand the blog concept.
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How to Use Visuals to Engage Your Audience

How to Use Visuals to Engage Your Audience | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - January 15, 2015 11:35 PM

Do you want to create posts that generate higher user engagement?

Are your visuals driving social media traffic?

People engage better with visual content because it’s easier to understand, can tell a story and evoke emotions more easily than written posts.

In this article I’ll show you 11 ways to increase social sharing and fan engagement with images....

Jeff Domansky's insight:

Get the picture? Visuals can make your marketing come alive.

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Canva Design School — Tutorials

Canva Design School — Tutorials | Public Relations & Social Marketing Insight | Scoop.it
From designschool.canva.com - November 7, 2014 12:44 PM
No design experience?


No problem! Let's start from scratch and get familiar with the basic Canva tools that will help you create amazing designs.


Design Essentials will guide you through simple tools and techniques that will help you create designs you can proudly share with the world.


Fonts bring your words to life. Learn how to easily choose fonts that emphasize your message and make your designs look beautiful.


Color can be used to convey moods and create emphasis in your designs. We show you how to build meaningful color relationships to create visually stunning graphics.


Whether you upload your own, or choose from our library of over a million, images are a vital component of eye-catching designs. Learn how to use simple Canva tools to compose and enhance your images for greater visual impact....

Jeff Domansky's insight:

Canva has created a wonderful set of free design tutorials using their superb design tool. From an educational and learning point of view, the way they have simplified the training and tutorials is in itself a set of best practices. Highly recommended for bloggers, PR, content marketing, and even design pros. 10/10

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Updated: Essential Cheat Sheet for Social Media Photo Dimensions

Updated: Essential Cheat Sheet for Social Media Photo Dimensions | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - October 6, 2014 2:28 AM

According to 3M Corporation, 90% of information transmitted to the brain is visual. And on Facebook alone, our own research shows that photos generate 53% more likes than the average post.


Recent trends and studies are clearly highlighting a new wave of visual content consumption patterns. Even if you've never designed anything before, or never even dreamed of being a designer, in order to succeed in today's marketing world, you need to create visual content. And not having enough budget is no longer an excuse either, as improved technology and access to tools and software has made it more and more possible for mere marketing mortals to work on their design chops.


To help you get started with visual content, this post will specifically give you a helpful cheat sheet you can bookmark and reference when creating the cover photos for your business' various social media accounts....

Jeff Domansky's insight:

Want a handy cheat sheet with dimensions for cover photos for Facebook, Twitter, Google+, YouTube, and LinkedIn? Check it out.

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Cindy Navarro's curator insight, October 6, 2014 9:27 AM

Getting the correct sized photo can be very frustrating. Hope this helps!
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