Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to work on an idea: write a treatment - without bullshit

How to work on an idea: write a treatment - without bullshit | Public Relations & Social Marketing Insight | Scoop.it

It’s on the tip of your brain. An idea. You think you’re onto something. You’ve figured something out that nobody else realizes. What should you do next?

 

Write an idea treatment.

 

I’ll explain how.

Jeff Domansky's insight:

Josh Bernoff explains how to put ideas into action by giving them the "treatment." Smart advice.

Lars Mathisen's curator insight, October 27, 2016 1:23 PM

Josh Bernoff just gave som advice that can be used in a class to augment political savviness in systems development (via Jeff Dormansky)

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Ten Things You Love, Ten Things You Hate

Ten Things You Love, Ten Things You Hate | Public Relations & Social Marketing Insight | Scoop.it

It’s one of my favorite pieces of writing advice from Ray Bradbury, and it’s blindingly brilliant in its utter simplicity. If you want to identify the ideas you should write about, the themes you can write passionately and believably about, follow this advice: Make a list of ten things you love, ten things you hate, and ten things you fear. Write to celebrate the things you love, and write to destroy the things you hate and fear.

 

Bradbury put it this way in an interview with his biographer, Sam Weller: “You can’t write for other people. You can’t write for the left or the right, this religion or that religion, or this belief or that belief. You have to write the way you see things.

 

I tell people, Make a list of ten things you hate and tear them down in a short story or poem. Make a list of ten things you love and celebrate them. When I wrote Fahrenheit 451 I hated book burners and I loved libraries. So there you are.”...

Jeff Domansky's insight:

Great advice and inspiration from a masterful storyteller - Ray Bradbury.

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10 useful websites for 'rainy day' stories

10 useful websites for 'rainy day' stories | Public Relations & Social Marketing Insight | Scoop.it

Hold the front page used to have a interesting, and updated daily, section called 'story ideas.' The idea was simple - you have slow news days, and these were ideas to see you through....A rainy day in Bury, obviously, isn’t news. However, hopefully these 10 websites could be of use. Yes, some of them are obvious, but I thought I’d list them all the same.

Jeff Domansky's insight:

Writer's block? Bloggers and writers take note...

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