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Scoop.it!
What happens when people use storytelling for deception? Or downright evil?In this week’s podcast, Shane and I talk to Maria Konnikova, a frequent New Yorker contributor and author of The Confidence Game: The Psychology of the Con and Why We Fall for It Every Time, to learn about the art of the con and the impact it’s having on the media world, from catfishing on Facebook to advertising that crosses the line.... 
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Scoop.it!
...But what happens once everyone has caught on and businesses are blogging simply to stay healthy, kinda like eating green beans? We’re here to be inspired, right? I mean, I’m not talking the last twenty minutes of Rudy inspired, but rather inspired to read more, and maybe buy something. We have a challenge. A question. A need or even a want. And we're looking for that moment of inspiration to help make our purchase decision easier. Somewhere along the way of this mass information age, many forgot this. They forgot that storytelling is the main ingredient for inspiration.It’s why we cry at the end of Forrest Gump. It’s why we cheer at the end of Rocky (all six of them). It’s also why some of us buy Dunkin’ Donuts over Starbucks (or vice versa)....
Jeff Domansky's insight:
Here are some tips in moving from blogging to storytelling and getting much stronger engagementengagement with your readers.
Bobbie Seacrist's curator insight,
September 6, 2014 4:12 PM
I sometimes forget I should be telling a story on my blog. I think every article should be more about you, even if it means cutting down to only posting 3 times a week. |
Scoop.it!
Pixar's 22 Rules to Phenomenal Storytelling, originally tweeted by Emma Coats.
Jeff Domansky's insight:
if you write, blog or do PR for a living, these storytelling tips from Pixar are essential reading/viewing. 9.5/10
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Trust me. Storytellers are con men. Or are they?