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Scoop.it!
What happens when people use storytelling for deception? Or downright evil?In this week’s podcast, Shane and I talk to Maria Konnikova, a frequent New Yorker contributor and author of The Confidence Game: The Psychology of the Con and Why We Fall for It Every Time, to learn about the art of the con and the impact it’s having on the media world, from catfishing on Facebook to advertising that crosses the line.... 
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Scoop.it!
This is a tale of memory, truth, technology, and, well, the future of humanity—but it starts in high school. If you went to high school in America, there is a pretty good chance you learned to write essays using the dreaded five paragraph method. For those who don’t remember, the structure is this: Introductory paragraph (wherein you lay out your thesis), followed by three supporting graphs (each one making a different yet complimentary supporting argument), finished with a conclusion (essentially your introduction restated and a final conclusion drawn). What I want to point out here is the amount of data being offered up. While it’s called a five paragraph essay, the argument itself hinges on three main data points. Three core ideas. Because of this, the five paragraph essay is also known as the “hamburger essay” or “one, three, one,” or, occasionally, a “three-tier essay.”...
Jeff Domansky's insight:
Three things you should know about the Internet and communication. A thoughtful essay about working memory and recommended reading for marketing, PR and content pros. 8.5/10
Scoop.it!
...But what happens once everyone has caught on and businesses are blogging simply to stay healthy, kinda like eating green beans? We’re here to be inspired, right? I mean, I’m not talking the last twenty minutes of Rudy inspired, but rather inspired to read more, and maybe buy something. We have a challenge. A question. A need or even a want. And we're looking for that moment of inspiration to help make our purchase decision easier. Somewhere along the way of this mass information age, many forgot this. They forgot that storytelling is the main ingredient for inspiration.It’s why we cry at the end of Forrest Gump. It’s why we cheer at the end of Rocky (all six of them). It’s also why some of us buy Dunkin’ Donuts over Starbucks (or vice versa)....
Jeff Domansky's insight:
Here are some tips in moving from blogging to storytelling and getting much stronger engagementengagement with your readers.
Bobbie Seacrist's curator insight,
September 6, 2014 4:12 PM
I sometimes forget I should be telling a story on my blog. I think every article should be more about you, even if it means cutting down to only posting 3 times a week.
Scoop.it!
Adding an audio message to your classroom blog or website can be a good way to help deliver important messages to your students and their parents. Posting an audio message, even if it covers the same content as a written message, can increase the chances that a visitor to your blog will take notice of something important. Adding an audio message to your blog or website is not difficult to do. Here are five free services that you can use to add an audio message to your blog or website....
Jeff Domansky's insight:
Here are five terrific technologies that are not just for teachers and students. Social marketers, bloggers and PR pros will find these audio recording/sharing tools valuable.
Jeff Domansky's curator insight,
July 24, 2013 6:48 PM
Absolutely not just for teachers and students... ;-) 
Jenifer Rettler's curator insight,
July 25, 2013 7:32 PM
Learn about 5 different free technologies which allow you to deliver audio messages to the followers of your blog or website. |
Scoop.it!
An audio recording doesn't have to go through the full-fledged production process of creating an a podcast in order for it to be a valuable activity for students. Creating short, unedited audio recordings is a good way for students to record and share their reflections on things that they have learned and observed in your classroom. The following five tools can all be used for creating and sharing short audio recordings.
Jeff Domansky's insight:
Richard Byrne looks at five browser-based audio tools that are not just for the classroom.
Scoop.it!
Pixar's 22 Rules to Phenomenal Storytelling, originally tweeted by Emma Coats.
Jeff Domansky's insight:
if you write, blog or do PR for a living, these storytelling tips from Pixar are essential reading/viewing. 9.5/10
Scoop.it!
Somewhere between a PowerPoint presentation and a full-fledged video is the audio slideshow. Creating audio slideshows can be a good way to add meaning to slides that otherwise might not mean much without a presenter. Here are some ways that students can create audio slideshows....
Jeff Domansky's insight:
Five excellent content creation tools that are not just for students from Richard Byrne's excellent website "Free Technology for Teachers." So much of what Richard shares is easily utilized by writers, marketers, PR and content marketing Pros. Highly recommended resource.
Jenifer Rettler's curator insight,
July 25, 2013 7:21 PM
Learn how to create audio slideshows with 5 different free technologies. |
Trust me. Storytellers are con men. Or are they?