Public Relations & Social Marketing Insight

There are thousands of articles that have been written about ways to grow your social media following (some of which by myself), but one of the things that most articles fail to cater for is actually growing them from nothing.

We all know how Coca Cola, Pepsi and Oreo have built enormous social media followings, but what if you’re not a huge brand? How about if you’ve just set up a blog and had no real online presence beforehand?

This is what I’m going to focus on – the first 3-4 months of your social media campaign.

Having not published original content on the blog for 30 days, we saw only a 4 percent dip in traffic compared to the previous month.

The extra time off allowed us to experiment with content in some amazing ways. Our most successful experiments were these:

• Create new email drip campaigns based on Buffer blog posts
• Update older blog posts with new information, graphics
• Create SlideShares
• Republish content to Medium
• Bundle tools posts into Product Hunt collections

I’m happy to explain fully how we went about this experiment and all of the 14 strategies that we tried. And happy to clarify anything in the comments!

“More content is being created in 48 hours than what was produced from the beginning of time until 2003.” –Eric Schmidt

It’s difficult to comprehend how much content is being produced, isn’t it? Did you know there are more than 2 million blog posts published every single day? It wasn’t long ago when I was updating web content once or twice per year; yet now you have websites like Huffington Post that update content more than a thousand times per day. Sounds crazy, right?

And creating all this content doesn’t come cheap either, as B2B marketers are spending more time, money, and resources on content than ever before...

Marketing is in my blood; I heard this sentence from a teenager at a hotel. I stopped that guy immediately to know what was going in his mind. I thought he’d hesitate to talk to me as I was a complete stranger to him but he was completely opposite.

...I’ve done the motivation part of this article above and now it’s time for the direct implementation part. I’ve already found 5 sources through which you can drive traffic. I’m not sure you are aware of them or not but if you use them then you are more likely to convert your blog into one of the top blogs online....

Tumblr and WPP conducted an exclusive survey recently to know what readers are looking for on social media networks. Surprisingly, what they are looking for is content.

Each of the apps that you’ll read about next was designed to take your simple content and boost its perceived value. After all, you can’t say that your content is high quality until the readers say so or benefit from it.

Let these nine content marketing apps reshape your vision, guide you on the right path, and revamp your content into content that drives traffic and leads....

Okay, so here are a few opt-in form designs that I really like.

I’ve approached a few of these people to find out conversion numbers and will share that info along the way.

As always, I wanted to give you a starting point where you can get some ideas for your own mailing lists. Some of the below examples will include lessons that I think are really useful to learn....