Public Relations & Social Marketing Insight

Social media is an extremely valuable tool for promoting your marketing content.

But with so many social networks providing their own individual content sharing and follow buttons, it's often difficult to know which social media button to use for what purpose.

To address this, we've put together a comprehensive guide to help you understand the differences between the share and follow buttons for six of the biggest social networks (Twitter, Facebook, LinkedIn, YouTube, Instagram, and Pinterest), as well as how to implement them on your website, blog, and other content....

What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter ... how big should those be?

If you're looking for a detailed guide to social media photo sizes -- including recommended dimensions, minimum and maximum dimensions, image scale, and more -- then this is it. 

The infographic below from Jamie Spencer of MakeAWebsiteHub.com is a great reference to bookmark or keep close-at-hand the next time you're creating an image for your social media profile. 

The Text100 Sydney team recently launched a brand new design to its blog.

...Text100 Sydney team decided to move from our old blog to something new. We hired a web development team and gave them our specifications; they both created the new blog’s current design and offered to host it on their servers (an offer we gladly accepted). Since we were using WordPress on both our sites, importing all our posts and pages to the new design was only slightly more complex than a cut-and-paste job. No coding, no tinkering with firewalls, and no stress.

In 2002, creating a basic website took around four to five weeks and a fair amount of technical savvy. In 2012, you can set up a professional blog within a day, without any specialist technical knowledge. Even complex web portals like e-commerce sites are cheaper and faster to set up than ever before. And with more businesses investing in their social media and digital presence than ever before, having a solid website to tie everything together is a must.

I’ve built up a few habits on which I tend to rely when working on both personal and professional websites....

[Good blogging case study ~ Jeff]

High quality free photos in one place. We hunt for best free images from many online sources and pull them all together in one spot. Most of our photos are CC0 license (do whatever you want). Additionally we offer all Creative Commons and Public Domain photos from sources like Flickr and make it posible to embed them directly from our website.

Just start searching for images or inspirations and find high-resolution photos for your project. You can search and filter by color or check photos popularity on the Web (beta feature).