Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Is Your Blog is Missing One of These Key Pages?

Is Your Blog is Missing One of These Key Pages? | Public Relations & Social Marketing Insight | Scoop.it

Takeaway.


Done right, your blog introduces you to your audience so they will WANT to do business with you.


Your small business blog and website are tools. Done right, your blog introduces you to your audience so they will want to do business with you.


Set the foundation and make it easy for your audience to make the buying decision. You can do that by giving them the information they need in well-crafted pages that tell a story and set you apart....

Jeff Domansky's insight:

Great fundamentals for key blog/website pages.

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What Happens to Your Traffic when You Stop Writing at Your Blog?

What Happens to Your Traffic when You Stop Writing at Your Blog? | Public Relations & Social Marketing Insight | Scoop.it

The crystal clear message: Creating good content results in good residual traffic, sometimes known as the long tail. When traffic is purchased (think adwords) or pushed via social networks and social bookmarking sites (think referral traffic from other sites) traffic will come as long as it is pushed, driven. But when the buying and pushing stops, so does the traffic. Not so with good content that is on topic and created at the home site. It’s the content that keeps on giving, um, pulling. Content marketing is inbound marketing. And it can’t be beat long term....

Jeff Domansky's insight:

A very surprising outcome and social proof of the impact of high quality content on inbound marketing and future website and blog traffic. 

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