Public Relations & Social Marketing Insight

A surge of traffic may look great in your stats – but it won’t necessarily result in many new long-term readers.

Instead of thinking just about traffic, you want to focus on getting subscribers: people who keep reading your posts day after day, week after week, and month after month.

A great first goal is to get 1000 subscribers to your blog, either through email or RSS subscriptions. (Unless you’re writing about techy things, you’ll probably find most readers prefer to subscribe through email.)

When you’re just starting out, though, with just a handful of subscribers, or none at all, 1000 can look a long way off. Here’s how to get there, step by step....

You have just written the blog post of a lifetime. The one that you know has the potential to go viral on social media. The one that you know will drive a lot of qualified traffic to your website generating leads and ultimately sales. You’ve optimized it for search, checked it twice for grammatical errors, and you’re ready to schedule it to go live.

Then you stop.

Why?

Because it’s at this point, you ask yourself the ultimate question—when. When is the best time to publish an amazing blog post? What day of the week? What time? What timezone?...