Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Can Analysis be Open-Source?

Can Analysis be Open-Source? | Public Relations & Social Marketing Insight | Scoop.it
The Mode Playbook is the start of our effort to find out. Each Playbook report includes a SQL query and a visualization. They're built on top of an example users table and event stream—a data structure that's common in many companies. Because users can represent customers, accounts, or users, and events can be logins, purchases, clicks, screen views, or any combination of actions, each Playbook is designed to be flexible enough to fit many different businesses and products. If you have a SQL database with these two concepts, you can make a few simple changes to the reports we provide and have access to the same set of analytical tools we've built over the last year.
Jeff Domansky's insight:

It's a provocative question and this tech startup set out to try to answer whether data analysis can be open source. If data is your thing, take a look at their free tool.

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Dear Mona, Which Is The Fastest Check-Out Lane At The Grocery Store?

Dear Mona, Which Is The Fastest Check-Out Lane At The Grocery Store? | Public Relations & Social Marketing Insight | Scoop.it

Dear Mona, Is the express lane in the grocery store always the fastest lane? Barry, 44, New York.


...That’s what Wes Stevenson, a professional data analyst, did out of sheer curiosity. To test the difference between single and multiple lines, Stevenson quantified a few assumptions (10 cashiers, an average wait time of 3 minutes) and put them into his model to see what it would spit out.


He found that the wait time in single lines is more predictable (you can see that in the chart below, where there’s a narrower spread of outcomes). More importantly, though, Stevenson found that a single line is more likely to mean a shorter wait (also visible below, where the single-line chart clusters farther left than the multiple-line one, meaning that more of those 10,000 simulations produced a shorter wait time)....

Jeff Domansky's insight:

Here's an interesting big data conundrum.

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50 Data Science & Statistics Blogs Worth Reading | Data Science Central

50 Data Science & Statistics Blogs Worth Reading | Data Science Central | Public Relations & Social Marketing Insight | Scoop.it

This a selection of great websites (blogs) created by statisticians, data scientists, machine learning and other analytic professionals, thought emphasis is more on statistics than data science.


I would add the following ones:

  • DataScienceCentral - this blog!
  • KDNuggets
  • AnalyticBridge - a channel of DataScienceCentral
  • R - bloggers
  • Stats blogs - you can submit your own blog (RSS feeds)
  • AndrewGelman.


And, for a far more comprehensive list, read our article on 2,500 categorized websites for data scientists....

Jeff Domansky's insight:

If data is your thing, here's a comprehensive resource list.

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WDC Huge Web Graph - 128 billion hyperlinks - publicly available

WDC Huge Web Graph - 128 billion hyperlinks - publicly available | Public Relations & Social Marketing Insight | Scoop.it

Talk about big data ... Huge Web Graph, with 3.5 billion pages and 128 billion hyperlinks is now publicly available for web and network research. This is probably the largest publicly available graph.

Jeff Domansky's insight:

Got a little spare time on your hands? Who knew? Regular curation will resume in a few momentsmoments. ;-)

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Insights from Recent Research, Part 1 - Business 2 Community

Insights from Recent Research, Part 1 - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

Several fascinating studies have published findings during the last two weeks. For the next week or two, we will try to analyze the data and break out the insights we believe are most helpful to owners and marketers for micro-, small, and mid-sized businesses. Today, we examine three reports and try to bring together some insights.


Best platforms for awareness and lead generation


The first insights are from a recent survey from ABM, which asked B2B marketers to “rank the best platforms for reaching customers and prospects to gather information for decision-making." Here is a chart of the findings...

Jeff Domansky's insight:

Must-read research marketing and social media pros. 

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4 Types of Customer Analytics Data to Collect: MeasuringU

4 Types of Customer Analytics Data to Collect: MeasuringU | Public Relations & Social Marketing Insight | Scoop.it

Organizations quantify, classify, categorize and track people well before they've even made a purchase and throughout their customer lifetime.  These analytics provide a constant stream of data that should improve the decision making process. 


To get a better understanding of problems and opportunities for your customers, you'll want to collect data from each of the following four customer analytics groups....

Jeff Domansky's insight:

Here are four key data you want to measure if your marketing is going to measure up.

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You Don't Need a Bigger Boat: Big Data Marketing Solutions

You Don't Need a Bigger Boat: Big Data Marketing Solutions | Public Relations & Social Marketing Insight | Scoop.it

We need answers, not data.In today’s socially-fueled communications ecosystem, our core challenge as marketers stems from the same place that opportunity does: Big Data.  We are at the center of a chaotic, endless ecosystem of conversation.  Finding our bearings requires both a high-level view of the overall messaging horizon, and the ability to zero in on the people and places that matter.  By understanding where we’re going, why, and who’s going to be there, we stand a far better chance of engaging the right people in a quality conversation that amplifies our message.


With that in mind, the most critical tool in our PR and marketing arsenal is a sophisticated communications search engine....

Jeff Domansky's insight:

Navigating a vast sea of conversation requires big data marketing solutions that provide actionable insights to do our jobs better. Find out how.

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Big data: are we making a big mistake? - FT.com

Big data: are we making a big mistake? - FT.com | Public Relations & Social Marketing Insight | Scoop.it

Five years ago, a team of researchers from Google announced a remarkable achievement in one of the world’s top scientific journals, Nature.


...It produces uncannily accurate results; that every single data point can be captured, making old statistical sampling techniques obsolete; that it is passé to fret about what causes what, because statistical correlation tells us what we need to know; and that scientific or statistical models aren’t needed because, to quote “The End of Theory”, a provocative essay published in Wired in 2008, “with enough data, the numbers speak for themselves.


Unfortunately, these four articles of faith are at best optimistic oversimplifications. At worst, according to David Spiegelhalter, Winton Professor of the Public Understanding of Risk at Cambridge university, they can be “complete bollocks. Absolute nonsense.


Found data underpin the new internet economy as companies such as Google, Facebook and Amazon seek new ways to understand our lives through our data exhaust. Since Edward Snowden’s leaks about the scale and scope of US electronic surveillance it has become apparent that security services are just as fascinated with what they might learn from our data exhaust, too....

Jeff Domansky's insight:

Big data delivers, well frankly, big data. But it doesn't necessarily deliver big insight. There is still the inherent problem of bias as this excellent Financial Times feature article shows. Recommended reading. 9/10

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Creating Value from Analytics: The Nine Levers of Business Success

Creating Value from Analytics: The Nine Levers of Business Success | Public Relations & Social Marketing Insight | Scoop.it

IBM just released the results of a global study on how businesses can get the most value from Big Data and analytics. They found nine areas that are critical to creating value from analytics. You can download the entire study here.


The researchers identified nine levers that help organizations create value from data. They compared leaders (those who identified their organization as substantially outperforming their industry peers) with the rest of the sample. They found that the leaders (19% of the sample) implement the nine levers to a greater degree than the non-leaders. These nine levers are...

Jeff Domansky's insight:

Another way that leaders are successful involves how they use big data. Interesting study of the nine levers to success

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