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Benicio del Toro Shows How to Act Like You Love Crappy Gifts in Heineken's Holiday Ad

Benicio del Toro Shows How to Act Like You Love Crappy Gifts in Heineken's Holiday Ad | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - November 15, 2016 9:54 PM
Nothing says "family" like pretending to love the terrible gifts your relatives have gotten you for the holidays.


That, at least, is the basic premise of a new 30-second Christmas ad from Heineken starring Benicio del Toro, and emphasizing that Heineken is, technically speaking, a family-owned business.


Part of Publicis Worldwide's new "There's more behind the star" campaign, it's the latest in a series of spots, launched earlier this year, featuring the A-list actor as a spokesman for the brewer, whose logo is, like him, a star....

Jeff Domansky's insight:

Fun Christmas ad from Heineken featuring Benecio del Toro acting like he loves terrible Christmas gifts..

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The Best Video Ever About the Sheeplike Insanity of Real-Time Marketing

The Best Video Ever About the Sheeplike Insanity of Real-Time Marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - November 1, 2014 1:41 AM

Ever feel like real-time marketing is all about being first, and not about being good?


You're not alone.


John St., the Toronto agency that regularly produces scathing parody videos about the ad business, just released the hilarious video below about the breakneck pace of marketing today—and how every brand feels the need to react to real-time events within minutes.


As it did with Catvertising™, John St. is now pretending to be running a whole new dedicated unit called Reactvertising™, where it goes to absurd lengths to make sure its clients are clued into current events 24/7 and can react within seconds—indeed, knee-jerk-like—to breaking news....

Jeff Domansky's insight:

Reactvertising - marketing and advertising spoof John St ad agency.

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Ad of the Day: An Esteemed Literary Critic Reviews the Ikea Catalog

Ad of the Day: An Esteemed Literary Critic Reviews the Ikea Catalog | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - August 25, 2015 11:07 PM

It has the world's largest print run: a staggering 220 million copies. And yet no literary critics have deemed it worthy of their commentary.


Until now.


German literary critic Hellmuth Karasek lowers himself to reading an Ikea catalog in a clip hosted by the mega-retailer's Swiss channel on YouTube.


Admittedly, it's a bit of a slog getting through the first three minutes, but once you settle into the right headspace, there's actually quite a bit to enjoy here. He references Freud and Goethe, and if he's being ironic, he's playing it so subtly you might be forgiven for taking it as an earnest review.

Jeff Domansky's insight:

Why slog through Goethe and Proust when you can just read the IKEA catalog? Literature 101 students take note. ;-)

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