A recent study conducted by BIA / Kelsey predicts that by 2017, social media advertising spending will have reached 11 billion dollars; a significant growth compared to 4.7 billion dollars last year. Business owners and investors are excited with this huge growth, but according to Ian Schafer, chief executive of Deep Focus, a full-service, interactive marketing agency, the ad agency may not be ready to deliver when 2017 comes.
Schafer points out the study conducted by YouGov, which showed that last year, only one out of 20 users in Facebook clicked at least one advertisement. In addition, less than ten percent of Facebook users think that targeted ads are relevant to their needs. One reason why Facebook ads have such a negative impact on users is because they appear to march into our private social media space, sending us spam messages, mobile banners, occupying the right side of our profiles, forcing us to watch 15 second video ads, and more....
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