Public Relations & Social Marketing Insight

As we near the end of my blog post series about how blogging and social media work together, in this two-part post I’ll be exploring YouTube.

For an expert view, I interviewed Anthony Idle from Local Video Marketing. Anthony shows local business owners how to use video in their online marketing even if they hate to be on camera and have zero budget.

Rumors are circulating that a high-profile multi-channel network may create its own video distribution platform. Is this the best move for Maker? And what other companies might follow? A week ago, a blog post by Jason Calacanis got the entire web video industry talking: The essay, subtly entitled “I ain’t gonna work on YouTube’s farm no more”, laid out Calacanis’ reasons for declining a second round of financing for original content from YouTube. But more importantly, Calacanis informed YouTube that it had better watch out, because he wasn’t the only person working on YouTube who felt this way....