Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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50 Words You Probably Didn’t Know Were Portmanteaus

50 Words You Probably Didn’t Know Were Portmanteaus | Public Relations & Social Marketing Insight | Scoop.it

So a portmanteau is formed from two french words, "porter" which meanscarry and "manteau" which means mantle – a mantle is a cloak, the kind Anna wore in Frozen, or if you are a more traditionalist fairy tale lover, what Red Riding Hood wore en route to grandma’s house (to be honest, I’ve always thought it was a cape but I digress). A manteau is more of a clothes valet, which is exactly what it sounds like.


Put them together and you use portmanteau to refer to travelling bags or suitcases (because they carry your cloaks around?) only these bags are old-fashioned, made from leather and can open into compartments. Here are some examples....

Jeff Domansky's insight:

Don’t know what a portmanteau is? If you have heard of the words brunch, blog and pixel, then yes, you know portmanteaus (just not what they are).

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Death To Corporate Speak! Why You Gotta Fight For Your Right To Parlance

Death To Corporate Speak! Why You Gotta Fight For Your Right To Parlance | Public Relations & Social Marketing Insight | Scoop.it

This week, corporate word abuse was taken to a new level. As Fast Company senior editor Jason Feifer notes in this week's episode of The 29th Floor, yogurt slingers Chobani and a consultant named Dov Seidman are battling in court over who owns the word “How.”

Brands are trying their hardest to rewire the way you speak--renaming products, what we call ourselves at work, and even how we think about ourselves as customers. And you shouldn't play along. Jason tells you why in the above video. You'll never order your Starbucks coffee the same way again....

Jeff Domansky's insight:

Okay Starbucks. It's a medium, not a Venti.

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