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We now know that there’s been high growth in engagement with video on Facebook, Twitter and Instagram this year, as platforms adapt their preferred formats, and users change their social media habits.
Many publishers and content creators have put a lot of resources into making more video, often with decent results.
But there’s one key consideration for video producers here: the number of people watching your videos on their phone is likely to be the majority of the overall total. So what can you do to appeal to mobile viewers of social video, and grow that vital segment of your audience?
From looking at some of the best examples in Spike, here are our three tips for making sure your social videos are appealing to your mobile videos as much as possible....
NewsWhip looks at three simple ways that video publishers can appeal to more of their mobile viewers on social media.